Richard Butler


Richard's latest writings
The Importance of Subject Lines

The second most important part of your email is the subject line. It's what people look at and a well thought out, clever and interesting subject line will help people decide if they should open your email or not. The subject line can be regarded as one of the most important parts of your promotional email. There's not a lot of space for your subject li (posted by Richard 4 years 173 days ago.)